2017年2月、スペイン・バルセロナにて4日間にわたり開催された、世界最大規模の携帯通信関連見本市「モバイル・ワールド・コングレス2017」（Mobile World Congress 2017）にカンター・グループは出展し、大変な好評を得ることができました。私たちのモバイルのエキスパートたちは、大変多くの人々に出会い、充実した時間を過ごしその成果は各国語のカンター・グループのインサイトで順次報告されています。
英国：Kantar UK Insights
アメリカ：Kantar US Insights
スペイン：Kantar España Insights
フランス：Kantar France Insights
中国：Kantar China Insights
ブラジル：Kantar Brasil Insights
On our stand you will have seen our mobile behavioural wall: The only way to see a true, representative, 360 degree view of what consumers do on their mobile devices is through a behavioural measured panel. Kantar and Kantar’s operating brands manage a number of syndicated panels. The data on the wall is from our panel in the USA.
We have panels in: USA, UK, Russia, South Korea, China, Indonesia and Denmark.
We can deploy our technology anywhere in the world for ad-hoc business, and we have a string of 3rd party data partners we can go to for similar data.
You may also have played our Game of Phones quiz, featuring ten entertaining and insightful mobile facts, captured through our mobile panels, Kantar TNS, and Kantar Worldpanel Comtech.
At #MWC17, WPP’s Data Alliance organised a Technology Tour led by experts from across the WPP network; our big boss, Sir Martin Sorrell, presented from our stand; and we hosted a showcase of innovative mobile capabilities co-created by our WPP agencies and strategic partners: Facebook, Google, Spotify, AOL, Foursquare and MobileWalla.
To speak to one of our mobile experts, email: info@kantar.com. Or you can follow us on Twitter for updates.
