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We work with an extensive range of companies owned by our parent company WPP, as well as providing our data and insight expertise to many of WPP’s centralised client teams (Team Vodafone, Team P&G etc). Our shopper-focused companies including Kantar Retail and Kantar Worldpanel contribute extensively to The Store, WPP’s cross-company retail practice, while both Kantar Media and Kantar Millward Brown Digital are active participants in WPP Digital’s Data Alliance. Kantar Media also works closely with GroupM and its constituent companies as both supplier and partner in various joint media research initiatives.

In 2013 WPP signed a global partnership agreement with Twitter covering several WPP units including Kantar. Subsequently, Kantar’s audience measurement and media research division Kantar Media formed a strategic alliance with Twitter for the provision of social TV ratings and analytics. This partnership now covers the UK, Spain, the Nordics, Russia and parts of Africa and south-east Asia.

In March 2014 Kantar and Twitter signed a worldwide strategic alliance to collaborate on new research products in the areas of advertising effectiveness, consumer insight, brand equity, customer satisfaction and media measurement.The five-year programme operates under the title, “Data of Now”.

Since 2009, Kantar has supplied the data that drives a research programme run jointly between Google and WPP. Attracting participants from some of the world’s most prestigious academic institutions, the programme aims to improve the understanding of online marketing strategies and the relationship between online and offline media.

Kantar companies and personnel have been leading numerous aspects of this exciting research programme, providing access to relevant and proprietary data for a majority of the projects.

Globally-renowned as one of the foremost experts in the field of data visualisation, David McCandless has worked with Kantar since 2010 in a partnership which includes running seminars for our staff and clients, consulting on major projects and our sponsorship of the Kantar Information is Beautiful Awards.Through the latter, Kantar has access to a global pool of highly-talented designers in this fast-growing area.

Pioneers in the fast-growing area of mobile research specialists, Lumi work with our mobile, operations and panel teams to develop apps and other solutions for the collection of data from all kinds of mobile devices

Affectiva are leaders in facial recognition, the technique of reading facial expressions to measure the emotional connection people have with advertising, brands and media. A close partner of Kantar Millward Brown, their technology is incorporated into its market-leading Link Express ad testing products.

n October 2014, Kantar merged its US TV measurement businesses with Rentrak, creating a major new player in the US media measurement market. The move gives Rentrak and Kantar better scale to rapidly innovate their products and services. Under the agreement, Rentrak will also integrate its national and local TV measurement with a number of Kantar’s US-based services that focus on digital media, advertising expenditure and purchase data.

Since February 2015, comScore and Kantar have brought together their complementary expertise in technology, data assets and consumer panels to develop world-class solutions in cross-media audience and campaign measurement, brand measurement and sales effect. With a number of joint offerings already launched and several more in the pipeline, the two companies are intent on creating for their clients a new standard in measuring audiences, brand strength and campaign ROI across multiple platforms.