Asia Pacific 2016 in Tokyo - ESOMARによるイベントのご紹介
第17回を迎えるESOMAR ASIA PACIFIC、今年は日本での開催となります。
☆ Date : 5月18日（水）11:50 - 12:10
Speaker: Alistair Leathwood, Executive Director,TNS Global, Australia
【New Ground Research】How to Save Two Industries and Make a Little Money--Digital segment targeting in APAC-
As Executive Director for TNS Sydney, Alistair is responsible for the overall leadership and performance of the Sydney business. He also sits on the APAC Regional Board for Digital Innovation.
With a research and strategy career spanning 20 years in the UK, US and Australia, Alistair has demonstrated his experience managing projects using a wide range of marketing, research and consultancy techniques to address central business questions of portfolio management, brand development and positioning, market entry, and product / service innovation.
Alistair is a regular commentator on technology issues and a passionate advocate of the need for companies to embrace digital innovation.
☆ Date : 5月19日（木）09:05 - 09:30
Speaker : Marc de Swaan Arons, CMO & Executive Board member,Vermeer, USA
【Guest Speaker】Insights2020: Driving Customer Centric Growth
Marc is an acknowledged global marketing leadership thought-leader. He co-authored the 2014 Harvard Business Review article The Ultimate Marketing Machine and the best-selling marketing book THE GLOBAL BRAND CEO.
Marc acts as Chief Marketing Officer of Kantar Vermeer and works with many of the world's most prominent CMOs. He is a frequent keynote speaker at business schools, companies, and industry conferences. He has been quoted and appeared in The Financial Times, Fortune, Forbes, The New York Times, The Wall Street Journal, The Chicago Tribune, The Atlantic, Advertising Age, Campaign Asia, and Marketing Week.
Marc co-founded EffectiveBrands in 2001 following a successful career with Unilever, working in the Netherlands and New York. In June 2014, EffectiveBrands merged to become Kantar Vermeer, WPP's strategic marketing consulting company.
Kantar Vermeer is the only global marketing consultancy focused on unleashing purpose-led growth through the development and embedding of consumer insight-led marketing strategy, structure and capability. As CMO at Kantar Vermeer, Marc spearheads the Marketing2020, Agency2020 and Insights2020 initiatives, and manages all global strategic alliances.
Educated in the UK and the Netherlands, Marc holds a Business Economics degree from the Erasmus University, and serves as a volunteer on the Board of Avenues for Justice, which works to intervene and move young people away from crime. He lives with his family in New York City.
☆ Date : 5月19日（木）16:10 - 16:30
Speaker : ANNE RAYNER,Global Head of Communications Research,TNS GLOBAL, AUSTRALIA
【New Research】AUTHENTIC AMPLIFICATION OR ECHO CHAMBER?
GENERATING BRAND ENGAGEMENT VIA SOCIAL MEDIA
Anne has specialised in brand and communication research for most of her career, and in her current role is responsible developing and implementing the TNS' global communications research growth strategy. She has helped clients across a broad range of industries with their creative development and testing, touchpoint planning and ROI evaluation, and brand tracking.
She is at the forefront of harnessing the power of social media data in brand and communications research and is a big believer in the power of social and survey data together adding up to more than the sum of their parts.